pitch

 

M1 strengths and weakness

idea 1 

 the weekness my first idea was to only take pitures or sports cars going fast or there intiror which would of not caputred the market as well as what i did becouse gives more range in the magizine 

strenghes people who are intresed in sports car will be more likey to buy it if it spesulies on one particuar kind of car 

idea 2 

weakness offroading magazine offroading is a small group of people so the magazine would not reach the target groups and a wide enough audience 

strengths a loyal fan base for offroading so regual sales and subscriptions to the magazine 

idea 3 final idea 

weakness lots of diffent topics that apeal to diffent types of people 

strenghs has a wide target audance all off the topics are about cars working in diffent aspects 

 

p1 mind map

 

p3 pitiching script

 into - 

today i will be talking about modern motors a new magazine about cars released in march 

- why march 

well it is when the next new number plates will be issued so people will be looking to buy cars 

the brief - 

it will be about new cars mainly high end desirable cars with them doing a range of different ativitys and getting photos of them doing i t 

target audience - 

i will be targeting a wide range or people from 17-60 with a PANCO grading of abc1 because people in this finatil bracket can buy cars and also will find high end cars desirable 

p3 pitching power point

 

costing

how much it will cost to publish and run the magizine 

 hourly hire fees. Those typically fall anywhere between £10 and £300 per hour for a photograghper 

printing  100 copyes = 776.17

minimum wages for 8 hours 83.36 

10.42, 8 hours x 4 people = 333.4 per day 

p2 unit 21 proposal

 Saul robertson Unit 21 proposal  

My magazine is called “modern motors” because it is about cars that have motors, and the cars are Moden to give information about the cars  

 

Exseutive summary  

Genre, article content, photoshoot location, target audience   

A car magazine I will write about the function and performance of the cars I will take photos in an off-road environment and my target audience is anyone between 17-65 mainly male  

 

Statement of need  

There is no car magazine that focuses on off-roading and road cars at the same time in detail  

 

PURPOSE: 

To educate people about cars and entertainment with different it shows information and stats like speed power 0-60 about different cars sports and super cars with different performance and speeds are uses with interviews with people to do with cars. 

FORM AND GENRE 

I am going to produce a magazine about cars, it is a regional magazine. 

Cars and information about them. 

CONTENT - M GRADE 

I am making a front page a continent page also a double page spred on my found cover I am using a simple it is thin and easy to read which is typical to the genre with other magazine using simple font styles I am using a colour scheme of grey and orange this connotes the grey a mechanical theam with grey beaying the colour of metals used in cars and orange because it is bright and is a common colour for high end cars. The cover line “160mph” I used this because it makes people look and be impressed my main cover image is going to be a transihon of a car on the road and the line of the bottom of the road will changes into a side angle of the car the first shot will be a medium wide shot of the car the second shot will be the same but from the side. For the mast head I am using just a white with a black border colour which is also typical for the genre with the font being simple but with a line in the middle almost like it has been run over, the banners will be in a box with orange borders and a grey background with white text so it is clear to the reader and stands out it also fits with the colour scheme with the orange and grey it will stand out because orange is a very bright colour I will be putting a banner at the top and bottom of the magazine to make sure the reader knows some of the key things inside like the articles  

 

Contents page  

In the contents page I will feature articles about electric cars, off-roading and a debate about electric v petrol this is because they are very interesting topics for the reader with rising prices of petrol and oil running out the reader will want to know what's the future for motor veicals and the benefits and drawbacks article about off-roading will be interesting for the reader because it is not regally done with cars and some people might have interest in doing it but don’t know how to do it safely the other article will be about just one electric car to review it and focus on the adanitges and disadvantages. I will have two pictures on my content pages a front angle of a car and a back angle of a car the image will be dark with mainly the headlight and taillights visible because it makes the car look cool and more sinister  

 

Double page spread  

For the double page spread it will be a feature about off roading and what is needed and how to do it safely for the image on the doble page spred will be a big picture of a car going down a muddy hill in the woods to portray off-roading and the second smaller image in a banner will be a high angle on a dirt trail in the forest with articles about comfort speed handling and general off-road I am staying with the same orange grey colure scheme to make it match the other pages  

 

 

TARGET AUDIENCE: 

My target audience will be a wide range of people with interests of cars raging from the ages 17-65 and a mostly male audience the magazine will be amimed at a, b, c1 with it featuring expensive cars which are mostly out of reach of the lower social class I don’t think older than 65 will be very interested in the magazine because at that age and above less people drive and below 17 people cant drive so not as interested in the magazine  

RESOURCES AND PERSONNEL 

 

DISTRIBUTION AND MARKETING METHODS – m  

I would market the magazine by putting flyers at car dealerships mechanical workshops I would also organise a car meet as a launch event which would bring in people interested in cars with all backgrounds and ethnicity's reaching a wider audience flyer will also be used at this event to make more of an impact with the magazine being the main point of the meet   

 

 

Specifications  

 

Full page	230 x 297 mm	£300
DPS	230 x 595 mm	£800
Hald page vertical	115 x 297 mm	£170
Half page horizontal	230 x 148.5	£180